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Some types of marketing are relatively simple — create a message, pay for it to be published, and … that’s it. But social media brings a completely different element into play. It is interactive, and your customers have a direct and, at times, highly visible channel through which to express displeasure if things haven’t gone right.
Read MoreTopics: Social Media, Facebook
One of the key benefits to using social media, and Facebook in particular, is the communication aspect. While many forms of content are static in nature, social media is meant to be a two-way path for communication.
Read MoreTopics: Social Media, Facebook
If your goal for your business Facebook page is to increase awareness of your business, and even better, to attract new customers, you’ll need to focus on a few details.
Read MoreTopics: Social Media, Facebook
With more and more consumers turning to social media to search for information about businesses, it is essential that they find you there, and that what they find is accurate and optimized.
Read MoreTopics: Social Media, Healthcare Marketing, Facebook
Images are a key element to any social media marketing strategy. In fact, Facebook posts with images generation 2.3 times as much engagement as those without photos. (Source)
Read MoreTopics: Social Media, Facebook
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
