A blog dedicated to advancing inbound marketing and PR


How To Manage Negative Social Media Comments

May 30,2018 | BY: Kristin Jones

Some types of marketing are relatively simple — create a message, pay for it to be published, and … that’s it. But social media brings a completely different element into play. It is interactive, and your customers have a direct and, at times, highly visible channel through which to express displeasure if things haven’t gone right.

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Topics: Social Media, Facebook

Social Media Marketing Tip: Monitor Messages & Respond Promptly

February 26,2018 | BY: Kristin Jones

One of the key benefits to using social media, and Facebook in particular, is the communication aspect. While many forms of content are static in nature, social media is meant to be a two-way path for communication.

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Topics: Social Media, Facebook

10 Tips for Your Business Facebook Page

February 21,2018 | BY: Kristin Jones


If your goal for your business Facebook page is to increase awareness of your business, and even better, to attract new customers, you’ll need to focus on a few details.

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Topics: Social Media, Facebook

Social Media Marketing Tip: Optimize Your “About” Section

February 19,2018 | BY: Kristin Jones

With more and more consumers turning to social media to search for information about businesses, it is essential that they find you there, and that what they find is accurate and optimized.

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Topics: Social Media, Healthcare Marketing, Facebook

How-To Guide For Creating Facebook Images

February 07,2018 | BY: Kristin Jones

Images are a key element to any social media marketing strategy. In fact, Facebook posts with images generation 2.3 times as much engagement as those without photos. (Source)

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Topics: Social Media, Facebook


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