A blog dedicated to advancing inbound marketing and PR


3 Marketing Benefits of Personalized Healthcare Communications

June 18,2019 | BY: Kristin Jones

Healthcare marketing has traditionally been dominated by two approaches: awareness campaigns on billboards, print media and broadcast; and general educational material, first as magazines, and now in electronic newsletters, blogs and websites. All of it is focused on a broad audience.

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Topics: Content, healthcare

Social Media Tip: Use Topics To Organize Group Posts

June 18,2018 | BY: Kristin Jones

Facebook Groups provide businesses, including healthcare providers, with a vehicle for creating communities within their social media environment where followers, customers or patients can connect with others who have shared interests or experiences. (More on getting started with Facebook Groups here.)

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Topics: Social Media, healthcare

Social Media Tip: Use Groups To Build Community

June 04,2018 | BY: Kristin Jones

While some argue that social media has been detrimental to relationship building between individuals, it also has the power to enhance relationship building when used correctly. (See Impact of Social Media on Relationships from PsychBytes.)

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Topics: Social Media, healthcare


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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