INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

September 08,2020 | BY: Scott Muff

If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.

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Topics: Planning, HubSpot, Marketing Automaton

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Marketing Automaton

Lead Nurturing Emails: Personalize, Customize, Guide

April 24,2018 | BY: Kristin Jones

Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.

By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.

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Topics: Lead Nurturing, Marketing Automaton, emails

The ROI of Marketing Automation

February 28,2018 | BY: Kristin Jones

What makes marketing automation so beneficial?

The list of benefits is long, but the features of automation that are most essential for inbound marketers are those that improve performance of marketing campaigns, increase conversion of leads into sales, provide objective measurement of marketing efforts to prove ROI and attribute sales accurately.

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Topics: HubSpot, ROI, Marketing Automaton

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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