INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Marketing Automaton

Lead Nurturing Emails: Personalize, Customize, Guide

April 24,2018 | BY: Kristin Jones

Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.

By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.

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Topics: Lead Nurturing, Marketing Automaton, emails

The ROI of Marketing Automation

February 28,2018 | BY: Kristin Jones

What makes marketing automation so beneficial?

The list of benefits is long, but the features of automation that are most essential for inbound marketers are those that improve performance of marketing campaigns, increase conversion of leads into sales, provide objective measurement of marketing efforts to prove ROI and attribute sales accurately.

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Topics: HubSpot, ROI, Marketing Automaton

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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