INBOUND ACCELERATOR

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Media Audit: Can You Trust Your PR Measurement Data?

April 19,2018 | BY: Kristin Jones

Is bad data distorting your PR measurement results? Most PR pros answer with a resounding “YES!” when asked this question.

Half of corporate and agency PR teams rely on an automated monitoring solution to save time and money while capturing coverage information. However, missing data, false positives, irrelevant coverage and the need to constantly make manual adjustments are some of the many frustrations PR professionals are faced with when using automated monitoring.

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Topics: Public Relations, media audit

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