INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video Marketing, Content Creation

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video Marketing

What’s New For You In Social Media This Year?

June 24,2020 | BY: Scott Muff

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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Topics: Social Media, Planning, Video Marketing

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Client Succes, Healthcare Marketing, Video

Why You Need Explainer Videos [infographic]

December 06,2017 | BY: Kristin Jones

Which would you rather do to learn more about a brand, a product or a service: read an article or watch a video?

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Topics: Video Marketing

3 Video Marketing Stats That Influence Your 2018 B2B Strategy

November 21,2017 | BY: Kristin Jones

When HubSpot asked nearly 6,400 marketing and sales professionals and executives about the state of the industry in 2017, one factor that rose to the surface as disrupting the industry status quo was video.

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Topics: Inbound Marketing, Statistics, Video Marketing

Trends in How Businesses Use Marketing Videos [infographic]

October 27,2017 | BY: Kristin Jones

The world of marketing videos is rapidly expanding, with dozens of channels and ways of utilizing the visual medium to reach prospects. While some uses are ubiquitous and widely accepted, such as social media, others are still in the growth stages or effective only in specific circumstances.

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Topics: Content, Video Marketing, Video

53 Facts & Stats About Marketing Videos

October 26,2017 | BY: Kristin Jones

How much do you know about the explosion of video? Need some quick facts to bolster your pitch for including it in your upcoming content strategy for inbound marketing?

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Topics: Content, Video Marketing, Video

5 Decisions to Make When Planning Video Marketing Content

October 24,2017 | BY: Kristin Jones

Are you ready to introduce video as a component of your next marketing strategy? Or have you already dabbled in video marketing, but need to take a step back and reconsider how your next attempt will shape up?

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Topics: Content, Video Marketing, Video

When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 | BY: Kristin Jones

 

It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

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Topics: Content, Strategy, Video Marketing, Video

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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