A blog dedicated to advancing inbound marketing and PR


Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Client Succes, Healthcare Marketing, Video

Why You Need Explainer Videos [infographic]

December 06,2017 | BY: Kristin Jones

Which would you rather do to learn more about a brand, a product or a service: read an article or watch a video?

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Topics: Video Marketing

3 Video Marketing Stats That Influence Your 2018 B2B Strategy

November 21,2017 | BY: Kristin Jones

When HubSpot asked nearly 6,400 marketing and sales professionals and executives about the state of the industry in 2017, one factor that rose to the surface as disrupting the industry status quo was video.

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Topics: Inbound Marketing, Statistics, Video Marketing

Trends in How Businesses Use Marketing Videos [infographic]

October 27,2017 | BY: Kristin Jones

The world of marketing videos is rapidly expanding, with dozens of channels and ways of utilizing the visual medium to reach prospects. While some uses are ubiquitous and widely accepted, such as social media, others are still in the growth stages or effective only in specific circumstances.

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Topics: Content, Video Marketing, Video

53 Facts & Stats About Marketing Videos

October 26,2017 | BY: Kristin Jones

How much do you know about the explosion of video? Need some quick facts to bolster your pitch for including it in your upcoming content strategy for inbound marketing?

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Topics: Content, Video Marketing, Video

5 Decisions to Make When Planning Video Marketing Content

October 24,2017 | BY: Kristin Jones

Are you ready to introduce video as a component of your next marketing strategy? Or have you already dabbled in video marketing, but need to take a step back and reconsider how your next attempt will shape up?

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Topics: Content, Video Marketing, Video

When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 | BY: Kristin Jones


It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

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Topics: Content, Strategy, Video Marketing, Video

16 Benchmarks for Video Marketing [infographic]

October 18,2017 | BY: Kristin Jones

Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?

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Topics: Content, Video Marketing, Video

What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 | BY: Kristin Jones

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

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Topics: Content, Video Marketing, Video

Video Marketing: What You Need to Know About the Future [infographic]

October 11,2017 | BY: Kristin Jones

Have you heard? Video is everywhere. Of course, you have heard (and seen, and watched) the explosion of video in marketing and online.

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Topics: Content, Video Marketing, Video


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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