What is Your Marketing Content Missing? (Infographic)
Does your marketing content inventory include something for everyone? Basic, introductory material for the prospect who knows nothing about your company or product, as well as specific answers for the lead who is nearing a purchase decision?
What about those 23 percent of website visitors in the middle who are actively seeking solutions and comparing their options?
Every stage of the sales funnel (or buyers’ journey or customer sales cycle - whatever you call it) should be covered in your content.
In our Inbound Learning Library, we divide the content into:
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Learn: Ebooks, white papers, and other introductory material.
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Do: Templates, worksheets and checklists that help more involved readers solve problems.
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Watch: Because videos are among the fastest growing content formats in marketing.
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Be the Envy: Bottom of the funnel material designed to tell leads and prospective customers more about our specific services and philosophies.
Of course, this blog and social media are also key components of our top-of-the-funnel introductory content.
Still not sure how to fill your content funnel with materials that appeal to all stages? Read this: 25 Offers to Appeal to Every Stage of the Buying Cycle.
You can also download and print our Content Strategy for All Stages of the Sales Funnel reference sheet as a reminder and jumping off point for your next content brainstorming session.