Which Social Media Sites Belong On Your Digital Marketing Team?
Your time and budget are both limited, so when it’s time to choose which social media platforms are right for your digital marketing strategy you need to carefully size up the options.
The graphic below from Visage and On Base Marketing gives you some of the essential stats and characteristics to consider as you compare Facebook, Twitter, LinkedIn, Pinterest, Instagram and SnapChat.
Some questions you will want to answer before matching up social media platforms with open positions on your digital marketing team:
-
Who is my target audience? What age? Men, women or both? Business professionals or general public?
-
What content and offers do I have to promote? Do I have strong visual material?
-
Am I willing to “pay to play” on platforms that are becoming more advertising driven?
-
What analytics will I need to see to prove the ROI of my digital marketing efforts?
With answers to these questions in mind, you can use this “scouting card” to choose the best match for your marketing program.
Choosing which social media platforms to focus on is the first step. After that, you’ll need to schedule your posts and advertising, monitor and respond to interactions, and track the effectiveness of your digital marketing efforts in driving visitors and leads back to your website.
Two tools that can help you set goals, plan and report results are our Social Media Scheduling Worksheet and our Digital Echo Report. You can download both at no cost.
Who are the heavy hitters on your digital marketing team?