---
title: Introduction to A/B Testing for Marketing Optimization
description: Guide to utilizing A/B testing to optimize marketing efforts.  Learn how A/B testing can bring you more marketing leads and conversions.
---

[![JonesPRLogo.png](https://www.jonespr.net/hs-fs/file-2346955691-png/Jones_PR_Project/images/jonespr_logo.png?width=255&height=65&name=jonespr_logo.png "JonesPRLogo.png")](https://www.jonespr.net)

## Intro To  A/B Testing for  Marketing Optimization

Guide to testing landing pages,    
calls-to-action & emails for optimal results

![intro to a/b testing for marketing optimization](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg "intro to a/b testing for marketing optimization")

           

Running A/B tests in your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you're getting.

 Just a few small tweaks to a landing page, email or call-to-action can significantly affect the number of leads your company attracts.                    

## This free ebook will guide you through:

- Choosing what variable to test
- Running the tests
- Evaluating the results

## Learn why and how A/B testing can bring you more marketing leads & conversions

           

                ![A/B testing for marketing optimization](https://www.jonespr.net/hs-fs/file-2489334032-png/CTAs/Introduction_to_A-B_Testing_1_shadow-107220-edited.png?width=315&name=Introduction_to_A-B_Testing_1_shadow-107220-edited.png "A/B testing for marketing optimization")                

                

               

                       

![download intro to a/b testing for marketing optimization](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png "download intro to a/b testing for marketing optimization")

                        

# Gain a competitive advantage by utilizing A/B testing to optimize your marketing efforts.          Get your copy now.        

                

            

- OMAHA OFFICE: 402.319.1920
- ST. LOUIS OFFICE: 314.534.8187
- KANSAS CITY OFFICE: 913.608.9021

        

© 2014 JONES PR