The days of "this is marketing; that is PR" are over. It is time for all parts of your company involved in crafting messages that go to the public to get on the same page.
It starts with the creation of a comprehensive companywide content strategy.
Our free ebook walks you through:
- Determining goals
- Identifying customer personas & considering the buyer's journey
- Planning what content to create
- And deciding who will be responsible for content creation