"Half the money I spend on advertising is wasted; the trouble is I don't know which half." Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain.
The irony is, today, marketers have the technology they need to "close the loop" between marketing and revenue, but few are actually taking advantage of it. To be more effective, you need to be able to tie every single lead, customer and dollar back to the marketing initiative that created it.
How? Read this free ebook for the basics of:
- What you need to set up closed-loop marketing
- How closed-loop marketing makes you a better marketer
- How to fix a broken loop
- ...and more!