Only 25% of leads that come into your business are qualified and ready to buy. That means sending all of them straight to the sales department is not just a waste of sales' time, but can actually turn off prospects and cost you sales down the road.
Developing an automated email nurturing campaign will provide leads with the information they are seeking and help you determine when they are ready to move further toward a sale.
This free introduction to lead nurturing will teach you:
- The benefits of lead nurturing
- Five steps to setting up a lead nurturing program
- Types of lead nurturing campaigns
- How to optimize & measure lead nurturing campaigns