In marketing, we work to guide and support our prospects and leads along with our brand. But one size, or approach, does not fit everyone. People engage with your content in different ways and with different goals. In response to their unique needs, you need to engage with them in different ways. This is where dynamic content comes into play.
Dynamic content includes aspects of a website or email that change based on a web visitor's profile data or history of interactions with a company. It creates an experience that is tailored specifically to that user.
This book will show you:
- How dynamic content boosts conversions
- How to set up dynamic content
- Dynamic content in action
- ...and more!