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Establish Market CredibilityBuild trust through customer proof points, analyst recognition, earned media and targeted visibility programs. -
Build a Brand That Commands AttentionDevelop the positioning, messaging and visual identity that define the brand, differentiate it and drive market confidence.
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Transform Market PositioningReframe brand perception to break through category noise and establish a distinct competitive advantage.
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Build a High-Impact WebsiteDeliver a modern, strategic website that reflects brand leadership and supports engagement, conversion and growth.
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Launch Innovative TechnologyDeliver integrated launch campaigns that combine PR, sales enablement, SEO and paid media to drive demos and fuel growth. -
Scale Proven Product-Market FitBuild the systems, content and campaigns needed to turn early wins into scalable, repeatable revenue.
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Accelerate Strategic Wins With ABMImplement targeted, insight-driven ABM campaigns to engage buying committees, influence high-value accounts and shorten sales cycles.
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Drive Revenue GrowthUnify sales, marketing and PR into a growth engine that drives qualified opportunities and accelerates pipeline.
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Enter New MarketsDevelop and execute go-to-market strategies to build presence, generate demand and gain traction in new verticals or regions.
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Compete Against IncumbentsDifferentiate with a bold strategic narrative executed across marketing, PR and sales to outperform established competitors.
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Increase VisibilityExpand presence across media, analysts, search and social to stay top-of-mind with decision makers and key influencers.
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Build Thought LeadershipPosition executives as trusted industry voices through content, media, LinkedIn and high-impact speaking opportunities.
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Adapt to Market ShiftsAlign brand and GTM strategy with evolving trends, new buyer behavior or shifting market conditions to protect revenue.
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Reposition After Corporate ChangeRealign brand strategy to maintain momentum and clarity following an acquisition, merger, leadership transition or strategic shift.
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Prepare for Acquisition or IPOPosition the brand for premium valuation, strategic clarity and investor confidence ahead of a liquidity event.
HERE’S HOW.
While Others Coordinate, We Compound
Siloed marketing efforts improve incrementally.
Integrated marketing delivers 3X better results.
But Dual Integration™—our unique combination of our integrated team plus integrated AI—creates exponential results that change everything.
Plus We Have the Ultimate Pacesetter
Octavia AI identifies breakthrough patterns across all 8 marketing disciplines while our integrated team executes unified strategies in real-time. Success in one area immediately amplifies performance across all others.
Deep market analysis, competitive intelligence, media analysis, analyst audits and original research that inform every strategic decision. Custom surveys, focus groups, first-party data and customer insights keep you ahead of industry shifts.
Distinctive visual identities and strategic brand frameworks that establish credibility and create lasting market recognition. From videos and infographics to design elements and podcasts, we create compelling assets that bring your brand to life across all channels.
Comprehensive content programs that educate prospects, enable sales teams and establish thought leadership across all channels. From blogs and whitepapers to case studies and videos, we create content that drives engagement throughout the entire buyer journey.
Integrated demand generation campaigns that drive qualified pipeline and predictable revenue growth. Multi-channel campaigns, automated lead nurturing systems and ABM strategies that engage target accounts and accelerate pipeline velocity.
Strategic sales support tools and processes that align marketing and sales for maximum deal velocity. Stage-specific sales materials, competitive battlecards and sales training programs that improve conversion rates and shorten sales cycles.
User-focused websites and digital assets that convert visitors into leads while reflecting your brand's innovation and expertise. Smart content automatically adjusts messaging, visuals and content in real-time to create personalized experiences that boost conversions.
Strategic sales support tools and processes that align marketing and sales for maximum deal velocity. Stage-specific sales materials, competitive battlecards and sales training programs that improve conversion rates and shorten sales cycles.
Strategic media engagement, customer marketing and developer community building that amplifies your voice across all key audiences. Through analyst relations programs and thought leadership positioning, we enhance your market credibility and establish your company as the go-to expert in your industry.
Bad Guys, Big Guns
That's no moon! It's a space station.
Aw, we've come out of hyperspace into a meteor shower. Some kind of asteroid collision. It's not on any of the charts. What's going on? Our position is correct, except...no, Alderaan! What do you mean? Where is it? Thats what I'm trying to tell you, kid. It ain't there.
AI, Data Fusion Company, SaaS
FilterLabs: A Data Intelligence Platform
A data intelligence platform providing hyperlocal insights from hard-to-reach global regions needed to rapidly establish market presence and credibility to capture enterprise opportunities.
Healthcare IT, Patient Engagement, SaaS
TeleVox: A Patient Engagement Solution
Over 12 years, JONES transformed TeleVox from a simple appointment reminder service into a recognized healthcare thought leader through strategic brand repositioning and comprehensive integrated research, content marketing and PR initiatives.
Telecom, IoT, Emergency Services
Viiz: IoT Network Solution
Viiz was actively expanding into new markets and bringing cutting-edge IoT technology to market. With 20 years of telecom expertise as their foundation, the company hired JONES to reposition their brand and effectively communicate these innovative new offerings to Emergency Services and Customer Care sectors.
Printing and Imaging, SaaS
Ricoh Global Software
Ricoh hired JONES to position its global software division as a comprehensive SaaS solutions provider and communicate how Ricoh software enhances its hardware solutions. JONES served as Ricoh Global Software’s complete outsourced marketing and communications team during this full-service, integrated engagement.
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"The JONES team put all of their skills, and their knowledge of Avanti, into a great website: updated branding, accessible and user-friendly for our marketing team."
Kevin Shaw
Deputy General Manager, Avanti, a Ricoh CompanyEnterprise Software
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"JONES leveraged the potential of original research to go beyond the realm of PR, integrating it completely into the company's lead generation efforts."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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"With JONES’ help, Bellevue University grew from a regional player to a national online education leader that other universities are trying to emulate."
Jim Maxwell
Associate Director of Public Relations, Bellevue UniversityHigher Education
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“We love having JONES create marketing content to amplify our brand. Their high-quality writing and design guarantees visibility and credibility in the crowded telecom market.”
Elinor Johansen
SVP, CMO and Head of Sales, Cloudli CommunicationsTelecommunications
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“JONES developed assets — including a series of professional product sheets — that help us communicate our offerings more effectively to prospects, thereby accelerating our sales cycle.”
Alan Tam
VP Marketing, Actium HealthHealthcare
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"With JONES' content and creativity, we were able to reposition ourselves as a leader in healthcare and healthy living for everyone."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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"JONES proved that it doesn't take hundreds of thousands of dollars in advertising to introduce a new national brand."
Dan Harley
Vice President of Online Marketing, FNBO DirectFinancial
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"JONES provided in-depth quality content that was well-written and delivered on time, with no need for our staff to spend extra hours on project management."
Revee White
Director of Marketing, PrimarisHealthcare
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"JONES worked closely with us to create comprehensive campaigns that took full advantage of data and opportunities generated through market research."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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“JONES helps us consistently earn coverage in industry publications. The media interviews and thought leadership opportunities JONES secures are extremely valuable to us as a startup.”
Mitchell Nikitin
CEO, Via DeliveryFinancial, Startup
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“Media pitching is an art, and JONES has it perfected. They grab editors’ attention with thought leadership pieces and article ideas that inform and interest readers.”
Elinor Johansen
SVP, CMO and Head of Sales, Cloudli CommunicationsTelecommunications
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"The videos JONES created for West blend seamlessly into our messaging and campaigns; their understanding of our brand, and ability to translate it into animation, was obvious."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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“JONES knows how to pitch media and create story angles that journalists love. Their media pitching consistently produces thought leadership opportunities for us.”
Mitchell Nikitin
CEO, Via DeliveryFinancial, Startup
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"JONES helped us reach target audiences with our company story. Their deep experience in the telecom market means the messaging is always relevant and on-target."
Elinor Johansen
SVP, CMO and Head of Sales, Cloudli CommunicationsTelecommunications
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“Working with JONES has helped us shape our brand’s identity. JONES provides us with strategic guidance that enables us to establish our brand voice and messaging.”
Mitchell Nikitin
CEO, Via DeliveryFinancial, Startup
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"JONES knew how to promote what we already knew in a way that helped us grow from a regional resources to a national leader in online education."
Jim Maxwell
Associate Director of Public Relations, Bellevue UniversityHigher Education
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"JONES understand the integration of PR & marketing, executing all aspects of it flawlessly. This sets them apart from other marketing agencies."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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“JONES understands the patient engagement space and related healthcare market challenges. From case studies to infographics, they’ve helped us develop meaningful sales enablement content that drive conversion and qualified inbounds.”
Alan Tam
VP Marketing, Actium HealthHealthcare
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"JONES guided us to a position of authority in not just our industry, but healthcare in general, that other technology companies would love to achieve."
Allison White
VP, Marketing, TeleVox SolutionsHealthcare, Telecommunications
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“JONES knows client service. They listen to our needs, develop a plan based on objectives and execute on time and on budget. Every business partnership should be this easy!”
Elinor Johansen
SVP, CMO and Head of Sales, Cloudli CommunicationsTelecommunications
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“JONES gave our marketing the boost it needed by helping us inventory our existing content, assess our needs, and develop targeted new assets to engage our audiences.”
Alan Tam
VP Marketing, Actium HealthHealthcare
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“The team at JONES is very adaptable, able to respond and act quickly when we need to pivot or adjust our social media strategy. They are easy to work with and professional.”
Mitchell Nikitin
CEO, Via DeliveryFinancial, Startup
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“During our company’s rebrand, JONES simplified the process by helping us implement our brand design, including updating marketing materials to reflect our new brand guidelines, accelerating our time to market.”
Alan Tam
VP Marketing, Actium HealthHealthcare
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“We love working with JONES to develop video content for our brand. The JONES team is professional, and fun, and they’ve helped us create engaging videos for our social channels.”
Mitchell Nikitin
CEO, Via DeliveryFinancial, Startup
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“JONES knows content marketing and has been a wonderful partner in thoughtfully building out our content library.”
Alan Tam
VP Marketing, Actium HealthHealthcare
Unfiltered conversations with the B2B tech leaders who define success, not those who copy it. Host Kristin Jones reveals the strategies that transform companies from followers to frontrunners.
