Laura Le, based in the Bay Area, is a certified inbound marketing specialist and PR professional focused on helping companies “get found.” Specializing in media relations, blogger engagement and social media, Laura helps you create a Digital Echo™ that amplifies your content, speaks to your ideal buyers, answers their questions in networks where they spend their time and drives traffic to your website. Whether it’s blogs, LinkedIn, Google+, Facebook, Twitter, Pinterest, or other social networks, Laura will determine the most appropriate social channels for your business. She will take the original content your organization has created and repurpose that content across the entire digital ecosystem.
Laura understands the importance of helping you to develop the right content, inbound/outbound marketing strategies, campaigns and workflows to reach your benchmarks, attain your goals and provide measurable results. Understanding your buyer’s pathway, Laura helps you capture and target leads, as well as segment messages for audiences. She will also help you tweak campaigns based on performance to ensure you are measuring the success of your marketing campaigns over time, calculating ROI and growing in areas that need further optimization.
Known for her media acumen, Laura has secured media coverage in literally all of the major business, IT trade and consumer publications, including Wall Street Journal, Inc. Magazine, The Chicago Tribune, New York Times, Forbes, Bloomberg BusinessWeek, USA Today, Oprah, Today Show, CNET, InformationWeek and eWeek. Prior to joining Jones, Laura worked for Porter Novelli, one of the world’s largest PR firms, where she provided strategic PR counsel and tactical execution for the agency’s largest technology clients - QUALCOMM, Hewlett-Packard’s Wireless & Mobility and Digital Imaging businesses. She also brings a marketing background to the table. She worked in marketing for NUVOMEDIA, a leading ebook company acquired by Gemstar International Group, Ltd. Laura is a highly organized and deadline oriented individual with a strong work ethic, a commitment to excel and an ability to handle multiple projects.