Multi-Channel Content Marketing Campaigns
JONES provided the resources needed for Avanti, a Ricoh Company, to fulfill multi-channel content marketing campaigns with conversion rates 3 times industry averages by combining valuable downloadable assets and engaging webinars with targeted email and social media promotion. JONES also led Avanti through a website audit and redesign to provide the flexibility and user-experience needed to continue driving growth in a changing online environment. Download the content packet to see an example of just one multi-channel content marketing campaign JONES developed for Avanti.
What’s in the packet?
Press release
Avanti Announces New, Streamlined Soft Proofing Automation for Slingshot®
This campaign introduced a new module available with Avanti Slingshot’s Print MIS, so it included a press release to relevant media.
Product Feature Sheet & Challenge/Solution Sheet
Live Proofing Product Features Sheet and Live Proofing Offers Streamlined Approval Management
The downloadable Product Features Sheet offered specifics about the software and its uses, while the Challenge/Solution Sheet delved into how the new offering solves the problem of remote proofing for print businesses.
Blog post
Four Soft-Proofing Hassles and How to Avoid Them
Each coordinated campaign featured at least one blog post to promote and build on the topics included in downloadable lead gen assets.
Webinar promotion emails
The ABCs of Full Proof Automation with Live Proofing
JONES used carefully targeted emails to segmented lists of contacts to promote not only the downloadable assets, but also related webinars, for which JONES provided production support as well.
Lead Nurturing Workflow Emails
JONES helped Avanti take full advantage of the automation available through HubSpot to develop nurturing emails connected with each campaign.
