Contributed articles have long been a staple for public relations departments to showcase a company’s expertise, but when considered as part of a cohesive communications strategy, they are a jumping off point for inbound marketing lead generation and nurturing.


Our Best Practices Case Study highlights the things you should and shouldn’t do when using contributed articles with a complete inbound marketing strategy, and shows you how JONES clients have successfully used them to drive website traffic and leads.




Three rules to follow when using contributed articles for PR & marketing.

                Best Practices Case Study: Bylined Articles                

Download this case study for an in-depth look at how a favorite public relations tool plays a part in marketing, too.