---
title: "Best Practices Case Study: Bylined Articles"
description: "Best Practices Case Study: Bylined Articles."
---

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## Best Practices Case Study: Bylined Articles

Use a Proven PR Tool to   
Drive Inbound Marketing.

![Content Creation: the JONES solution](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg "Content Creation: the JONES solution")

           

Contributed articles have long been a staple for public relations departments to showcase a company’s expertise, but when considered as part of a cohesive communications strategy, they are a jumping off point for inbound marketing lead generation and nurturing.

 

Our Best Practices Case Study highlights the things you should and shouldn’t do when using contributed articles with a complete inbound marketing strategy, and shows you how JONES clients have successfully used them to drive website traffic and leads.

 

 

 

## Three rules to follow when using contributed articles for PR & marketing.

           

                ![Best Practices Case Study: Bylined Articles](https://www.jonespr.net/hs-fs/hubfs/CTAs/Bylined%20Articles%20Solutions%20CTAs/sb_BylinedArticles-JonesSolution%20Left%20Tilt.png?width=352&name=sb_BylinedArticles-JonesSolution%20Left%20Tilt.png "Best Practices Case Study: Bylined Articles")                

                

               

                       

![](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png)

                        

# Download this case study for an in-depth look at how a favorite public relations tool plays a part in marketing, too.

                

            

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