Despite a strong industry standing, West Corporation’s Healthcare Practice was viewed in simple terms: an appointment reminder service, separated from the helping nature of the company’s healthcare clients. JONES worked with West to develop a new brand position, complete with original research and reports focused on improving patient health through preventative care, treatment follow-through and development of healthy habits.
The resulting Healthy World Initiative surveyed more than 2,000 providers and more than 3,500 patients and produced nine separate reports.
Those reports generated:
- More than 200 news stories and media mentions in two years
- 24 thought leadership articles published
- 70 articles available as a resource library for West clients