---
title: "Case Study: West"
description: Download the West case study.
---

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## CASE STUDY: WEST

Research establishes West as   
a healthy living partner.

![Content Creation: the JONES solution](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg "Content Creation: the JONES solution")

           

Despite a strong industry standing, West Corporation’s Healthcare Practice was viewed in simple terms: an appointment reminder service, separated from the helping nature of the company’s healthcare clients. JONES worked with West to develop a new brand position, complete with original research and reports focused on improving patient health through preventative care, treatment follow-through and development of healthy habits.

 

The resulting Healthy World Initiative surveyed more than 2,000 providers and more than 3,500 patients and produced nine separate reports.

## Those reports generated:

- More than 200 news stories and media mentions in two years
- 24 thought leadership articles published
- 70 articles available as a resource library for West clients

## Download the case study to learn more details about how JONES helped transform appointment reminders into engagement communications for a healthier world.

           

                ![West Case Study](https://www.jonespr.net/hs-fs/hubfs/CTAs/sb_cs-West%20_ShadowandTilt_LP.png?width=424&name=sb_cs-West%20_ShadowandTilt_LP.png "West Case Study")                

                

               

                       

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# Read about how JONES helped rebrand a technology service into a partnership for health.Get your copy now.        

                

            

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