Despite a strong industry standing, West Corporation’s Healthcare Practice was viewed in simple terms: an appointment reminder service, separated from the helping nature of the company’s healthcare clients. JONES worked with West to develop a new brand position, complete with original research and reports focused on improving patient health through preventative care, treatment follow-through and development of healthy habits.
The resulting Healthy World Initiative surveyed more than 2,000 providers and more than 3,500 patients and produced nine separate reports.

Those reports generated:

  • More than 200 news stories and media mentions in two years
  • 24 thought leadership articles published
  • 70 articles available as a resource library for West clients

Download the case study to learn more details about how JONES helped transform appointment reminders into engagement communications for a healthier world.

                West Case Study                

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