As you plan content marketing campaigns, keep in mind the different needs of prospects and leads at each stage of the sales funnel. Your customers are looking for different information, depending on their current location along the buyers’ journey.


This one-page reference sheet shows the types of content that have been proven to most effective at each stage of the sales funnel, for example:

  • Generating awareness with top-of-the-funnel content such as how-to guides
  • Generating leads with case studies
  • Nurturing leads with customer reviews
  • Closing deals with product overviews

Download your Content Marketing Funnel now and put your next campaign into motion.

Get a one-page guide to the most effective content marketing formats.

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Download a comprehensive report here, then read our recommendations on the Inbound Accelerator blog.