PR departments have long used contributed bylined articles to build awareness and authority for their brands and executives. But in today’s inbound marketing world, where content is the key to online lead generation, it just makes sense to maximize those articles for marketing as well as PR.
Our guide takes you through five steps for creating, implementing and promoting bylined articles.
- Develop a database of targeted publication
- Write an abstract and pitch the article
- Write a great article according to publication guidelines
- Repurpose!
- Promote!
Of course, that’s just the highlights. Download the complete guide to find the details you need to maximize the marketing impact of your bylined articles.
