Content that Resonates

JONES created complete content packages to support each release of proprietary research data for Intrado (formerly West’s TeleVox Solutions). By leveraging these content assets across multiple channels to support all areas of the funnel, Intrado was able to successfully establish thought leadership, generate demand, create sales pipeline, and deliver revenue. Download the content packet to see some of the content assets JONES created with Intrado.

What’s in the packet?

Marketing Reports

Strengthening Chronic Care

Based on survey research led by JONES, this report discusses the challenges of chronic care management and what healthcare providers should do to address those issues.

Examining Care Quality

Care quality is a much-discussed topic in healthcare. This report explores the concept of quality from the perspective of both patients and providers, using data from research conducted by JONES.

One-Pagers

Care Quality One-Pager

This graphical one-pager was used to promote the Examining Care Quality report in sales enablement efforts, lead nurturing campaigns and blogs.

Chronic Care One-Pager

This piece was used as part of the launch of the Strengthening Chronic Care report at a HIMSS conference and was repurposed for other campaign activities.

Infographic

Monitoring and Managing Chronic Disease Infographic

This infographic was used to support media outreach, thought leadership and other demand generation efforts for the Examining Care Quality report.