Public relations and marketing are tightly connected and interwoven, and even more than ever in today’s content-heavy marketing environment. This is one reason JONES and our clients have focused on using traditional PR tools to complement and boost inbound marketing. Bylined articles are one example of a PR favorite with the capacity to support marketing as well.

Our Bylined Articles Solution Sheet will walk you through how the tool fits with the JONES marketing methodology in order to:

• Establish executives as industry leaders and authorities;
• Increase exposure for your company;
• Highlight problems and solutions that match your products and services; and
• Generate content that complements wider marketing campaigns.