Inbound marketers typically have three priorities in mind as they do their jobs:

• Converting contacts to leads and leads to customers
• Growing website traffic
• Proving the ROI of marketing activities

How effectively you achieve those priorities depends on how well you carry out tasks in these six areas:

1. Strategy & planning
2. Content creation
3. Content promotion
4. Lead nurturing
5. Sales enablement
6. Measurement & reporting

Download our scorecard to rate your performance and find ways of improving your inbound marketing program.