Surveys are powerful tools for marketing and public relations. When you use a survey to gather marketing and industry data and feedback, you have tapped into a resource for creating content that generates leads, drives brand awareness and strengthens thought leadership.

Don’t fall victim to the easy trap of simply creating a single report from your survey. This guide will walk you through the process of using a single survey’s data to fuel more than 100 pieces of marketing content—not counting social media.