---
title: The pitfalls of fragmentation - why you need an integrated approach
description: Discover the detrimental effects of fragmented marketing and the benefits of an integrated approach in our comprehensive guide. Increase efficiency, save money, and build a cohesive brand message today.
image: https://www.jonespr.net/hubfs/Blog_Images/2024%20Images/JPR-BlogImages-0724-13.jpg
---

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## Your Guide to Integrated Marketing Success 

### Why Using Multiple Siloed Agencies is Costing You Time, Money and Growth.

If you’re juggling multiple research, marketing, PR and creative services vendors, you’re almost surely dealinging with more than one of the following issues:  

- Your agency partners are unknowingly sabotaging each other's efforts with conflicting strategies, priorities and campaign themes. 
- Your brand gives off "startup in a garage" vibes when you're trying to win enterprise deals
- You're spending thousands on market research that never actually influences your campaigns
- You're constantly playing project manager between multiple agencies who don't talk to each other
- Your sales team doesn't even know what marketing materials exist or what media coverage has hit (or how to use this content to nurture leads)
- Your sales reps create their own materials because the marketing content doesn’t address real prospect objections

If any of this sounds familiar, you're not alone. These problems are so widespread that smart B2B tech companies are abandoning the fragmented agency model entirely. 

They're consolidating under single, integrated firms that handle research, marketing, PR and sales enablement as one cohesive strategy.

Download the *The Pitfalls of Fragmentation* ebook to learn why B2B tech startups and industry leaders alike are making the switch to integrated agencies.

![The pitfalls of fragmentation - why you need an integrated approach LP cover](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Landing%20Pages/LP%20Cover%20Images/The%20pitfalls%20of%20fragmentation%20-%20why%20you%20need%20an%20integrated%20approach%20LP%20cover.png?width=257&height=300&name=The%20pitfalls%20of%20fragmentation%20-%20why%20you%20need%20an%20integrated%20approach%20LP%20cover.png "The pitfalls of fragmentation - why you need an integrated approach LP cover")

### Download the ebook to discover the six major pitfalls of fragmented marketing (and the integrated solutions that work).