In order to plan successful inbound marketing and public relations campaigns, you need to know where you currently stand in terms of media visibility, brand identity, competitive messaging and marketing implementation. Comprehensive audits give you a complete picture that goes beyond a table of data points to establish benchmarks, recommend strategies and develop goals for implementation.
When requesting proposals for a marketing or media audit, be sure the agency is offering you all of the essential services.
Our checklist outlines what you should expect from the following types of audits:
- Media & public relations
- Messaging & positioning
- Marketing success
- Marketing content