With changes in the national healthcare environment, Primaris was looking to move from a concentration on regional government contracts to the national commercial market.

They chose inbound marketing, JONES and HubSpot to tackle this new market.  Their tactics: a new branding focus, usable content for all stages of the sales funnel, and a commitment to consistent blogging and social media.

Their results:

  • Increased blog readership by 7200%
  • Increased web traffic by 500%
  • Generated more than 1000 new leads in the first year

Find more details on how they did it 

                Primaris Case Study                
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