You probably have a lot of marketing numbers floating around in reports for sales, for marketing, for the executive suite.  But for them to really have meaning, you need to be measuring them against goals that have been set with your company's revenue needs in mind.
JONES has the solution: do the math.  Our problem-solution paper outlines why we start every marketing effort with smart goal-setting so that your metrics will have meaning.

Setting goals is the first step to real results 

Problem-solution analytics and metrics

Get your goals and reporting off to the right start with our analytics & metrics solution paper. Get your copy now.