--- title: | Build a Content Strategy description: Build a Content Strategy | --- [![JONES PR & Marketing](https://www.jonespr.net/hs-fs/hubfs/JonesLogo-RGB-1.png?width=1800&height=600&name=JonesLogo-RGB-1.png "JONES PR & Marketing")](https://www.jonespr.net/)       # INBOUND MARKETING LEARNING LIBRARY       ### [Resources](https://www.jonespr.net/resources-new) >> All Resources Related to *build-a-content-strategy* ## [State of Marketing Report 2020 - Email Marketing](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-email-marketing) ** Dec 8, 2020 12:57:55 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/2020%20Inbound%20Marketing%20Report/2020%20IBM%20-%20Email%20Marketing/JPR-HubSpot%20State%20of%20Marketing%202020%20-%20Email%20Marketing%20Section%20Small%20Cover.png) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-email-marketing#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Nurture Leads](https://www.jonespr.net/resources-methodology/topic/nurture-leads) ## [State of Marketing Report 2020 - SEO Strategy](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-seo-strategy) ** Sep 14, 2020 10:10:35 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Images/JPR-HubSpot%20State%20of%20Marketing%202020%20-%20SEO%20Section%20Cover%20Resource%20Cover.jpg) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-seo-strategy#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors) ## [State of Marketing Report 2020 - Web Strategy](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-web-strategy) ** Aug 4, 2020 10:18:50 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/2020%20Inbound%20Marketing%20Report/2020%20IBM%20-%20Website%20Strategy/JPR-HubSpot%20State%20of%20Marketing%202020%20-%20Website%20Strategy%20Section%20Cover%20Small.jpg) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/state-of-marketing-report-2020-web-strategy#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors) ## [State of Marketing Report 2020 - Content Marketing Strategy](https://www.jonespr.net/resources-methodology/website-audit-template-0) ** Jul 7, 2020 8:47:14 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/2020%20Inbound%20Marketing%20Report/2020%20IBM%20Report%20-%20Content%20Marketing/JPR-HubSpot%20State%20of%20Marketing%202020%20-%20Content%20Marketing%20Section.png) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/website-audit-template-0#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Website Audit Template](https://www.jonespr.net/resources-methodology/website-audit-template) ** Oct 10, 2019 9:39:54 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/JPR%20Website%20Audit%20Template/Website%20Audit%20Template-cover.jpg) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/website-audit-template#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Do the Math](https://www.jonespr.net/resources-methodology/topic/do-the-math), [Analyze](https://www.jonespr.net/resources-methodology/topic/analyze), [Content Creation](https://www.jonespr.net/resources-methodology/topic/content-creation) ## [How To Use Facebook Groups To Improve Patient Relationships](https://www.jonespr.net/resources-methodology/how-to-use-facebook-groups-to-improve-patient-relationships-) ** Jun 12, 2018 11:25:31 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/How%20to%20use%20FB%20groups/FB4HC-Facebook-Groups-sb-CTA.jpg) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/how-to-use-facebook-groups-to-improve-patient-relationships-#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Sample Personas](https://www.jonespr.net/resources-methodology/sample-personas) ** Feb 7, 2018 4:21:23 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Sample%20Personas/SampleBuyerPersonas.jpg) ### [Sample Personas ](https://www.jonespr.net/customer-personas-example) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/sample-personas#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Business Blog: Do This, Not That](https://www.jonespr.net/resources-methodology/business-blog-do-this-not-that) ** Feb 7, 2018 4:19:19 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Business%20Blogging%20Do%20This%20Not%20That%20/Business_Blogging-do-This-ebook_sb-CTA.jpg) ### [Business Blog: Do This, Not That ](https://www.jonespr.net/customer-personas-example) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/business-blog-do-this-not-that#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Buyer—or Customer—Persona Examples](https://www.jonespr.net/resources-methodology/buyer-or-customer-persona-examples) ** Feb 2, 2018 9:11:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![SampleBuyerPersonas](https://www.jonespr.net/hs-fs/hubfs/CTAs/Sample%20Personas/SampleBuyerPersonas.jpg?width=220&height=260&name=SampleBuyerPersonas.jpg) ### [Buyer—or Customer—Persona Examples ](https://www.jonespr.net/customer-personas-example) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/buyer-or-customer-persona-examples#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Creating a Winning Inbound Marketing Program](https://www.jonespr.net/resources-methodology/creating-a-winning-inbound-marketing-program) ** Nov 6, 2017 8:19:10 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Creating%20a%20Winning%20Inbound%20Marketing%20Program%20CTA/InboundMarketingCamp_sb.jpg) ### [Creating a Winning Inbound Marketing Program ](https://www.jonespr.net/creating-a-winning-inbound-marketing-program) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/creating-a-winning-inbound-marketing-program#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Convert to Leads](https://www.jonespr.net/resources-methodology/topic/convert-to-leads), [Nurture Leads](https://www.jonespr.net/resources-methodology/topic/nurture-leads) ## [Rethinking Healthcare Marketing Checklist](https://www.jonespr.net/resources-methodology/rethinking-healthcare-marketing-checklist) ** Oct 27, 2017 12:43:36 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Rethinking%20Healthcare%20Marketing%20CTA/Rethinking-Healthcare-Marketing_cover.jpg) ### [Rethinking Healthcare Marketing Checklist](https://www.jonespr.net/lp-rethinking-healthcare-marketing) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/rethinking-healthcare-marketing-checklist#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Video Checklist](https://www.jonespr.net/resources-methodology/video-checklist) ** Oct 27, 2017 11:26:54 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Video%20Planning%20Promo%20CTAs/Planning%26Promo_sb.jpg) ### [Video Checklist](https://www.jonespr.net/lp-video-planning-template) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/video-checklist#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Business Blog Tool Kit](https://www.jonespr.net/resources-methodology/business-blog-tool-kit) ** Oct 27, 2017 11:21:47 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Business%20Blog%20Toolkit%20CTA/Blog-tool-kit_cover.jpg) ### [Business Blog Tool Kit](https://www.jonespr.net/business-blog-tool-kit) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/business-blog-tool-kit#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Benefits of Video with JONES](https://www.jonespr.net/resources-methodology/benefits-of-video-with-jones) ** Oct 27, 2017 11:18:30 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Video%20marketing%20Benefits%20CTAs/MarketingVideos_cover.jpg) ### [Benefits of Video with JONES](https://www.jonespr.net/lp-benefits-of-video-marketing-with-jones) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-video-with-jones#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [JONES Video Solution & Process](https://www.jonespr.net/resources-methodology/jones-video-solution-process) ** Oct 27, 2017 11:15:21 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Solution%20Creation%20CTAs/Solution%26Creation_cover.jpg) ### [JONES Video Solution & Process](https://www.jonespr.net/lp-jones-video-solution-process) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/jones-video-solution-process#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Maximizing Video Checklist](https://www.jonespr.net/resources-methodology/maximizing-video-checklist) ** Oct 27, 2017 11:11:49 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Maximizing%20Video%20CTAs/MaximizingVideos_cover.jpg) ### [Maximizing Video Checklist](https://www.jonespr.net/lp-maximize-your-marketing-videos) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/maximizing-video-checklist#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Benefits of Contributing Bylined Articles with JONES](https://www.jonespr.net/resources-methodology/benefits-of-contributing-bylined-articles-with-jones) ** Oct 27, 2017 11:07:51 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Benefits%20for%20Bylined%20Artilces%20CTAs/BylinedArticles-Benefits-cover.jpg) ### [Benefits of Contributing Bylined Articles with JONES](https://www.jonespr.net/lp-benefits-of-bylined-articles) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-contributing-bylined-articles-with-jones#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [JONES Bylined Article Solutions](https://www.jonespr.net/resources-methodology/jones-bylined-article-solutions) ** Oct 27, 2017 11:03:57 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Bylined%20Articles%20Solutions%20CTAs/BylinedArticles-JonesSolution-cover.jpg) ### [JONES Bylined Article Solutions](https://www.jonespr.net/lp-jones-bylined-article-solutions) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/jones-bylined-article-solutions#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Best Practices Case Study](https://www.jonespr.net/resources-methodology/best-practices-case-study) ** Oct 27, 2017 10:58:34 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Content%20Success%20Sotry/Success-sample-Primaris-campaign-sidebarCTA.jpg) ### [Best Practices Case Study](https://www.jonespr.net/lp-jones-content-creation-success-sample) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/best-practices-case-study#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [How to get Your CEO Published](https://www.jonespr.net/resources-methodology/how-to-get-your-ceo-published) ** Oct 27, 2017 10:53:43 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Get%20CEO%20in%20Print%20CTAs/BylinedArticles-CEOinPrint-cover.jpg) ### [How to get Your CEO Published](https://www.jonespr.net/lp-how-to-get-your-ceo-published) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/how-to-get-your-ceo-published#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [HubSpot Problem/Solution Paper](https://www.jonespr.net/resources-methodology/hubspot-problem/solution-paper) ** Oct 27, 2017 10:35:06 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/P-S%20Content%20Volume%20CTA/sb_HubSpotMistake-NotEnoughResources.jpg) ### [HubSpot Problem/Solution Paper](https://www.jonespr.net/hubspot-problem-solution-content-volume) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/hubspot-problem/solution-paper#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Hubspot Implementation Timeline](https://www.jonespr.net/resources-methodology/hubspot-implementation-timeline) ** Oct 27, 2017 10:27:01 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/HubSpot%20Implementation%20Timeline%20CTA/sb_HubSpotImplementationTimelineTemplate.jpg) ### [Hubspot Implementation Timeline](https://www.jonespr.net/hubspot-implementation-template) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/hubspot-implementation-timeline#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Healthcare Case Study](https://www.jonespr.net/resources-methodology/healthcare-case-study) ** Oct 27, 2017 9:56:22 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/Healthcare%20Marketing%20Success%20Case%20Study%20CTA/Healthcare-Marketing-Success-case-studies_sb.jpg) ### [Healthcare Case Study](https://www.jonespr.net/lp-healthcarecasestudiespackage) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/healthcare-case-study#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Problem-Solution-Marketing-Audits](https://www.jonespr.net/resources-methodology/problem-solution-marketing-audits) ** Nov 3, 2016 11:28:56 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/ProblemSolution-Audit-CTAsb.jpg) ### [Problem-Solution-Marketing-Audits](https://www.jonespr.net/problem/solution-marketing-audits) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/problem-solution-marketing-audits#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Do the Math](https://www.jonespr.net/resources-methodology/topic/do-the-math), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand), [Analyze](https://www.jonespr.net/resources-methodology/topic/analyze) ## [JONES-Audit-Solution](https://www.jonespr.net/resources-methodology/jones-audit-solution) ** Nov 3, 2016 11:06:57 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - 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[Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/AuditCaseStudy-CTAsb.jpg) ### [Best Practices Audit Case Study](https://www.jonespr.net/best-practices-case-study-media-marketing-messaging-audits) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/best-practices-case-study-media-marketing-messaging-audits#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Do the Math](https://www.jonespr.net/resources-methodology/topic/do-the-math), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand), [Analyze](https://www.jonespr.net/resources-methodology/topic/analyze) ## [Media, Messaging & Marketing Audit Checklist](https://www.jonespr.net/resources-methodology/media-messaging-marketing-audit-checklist) ** Sep 27, 2016 11:48:29 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/AuditChecklist.jpg) ### [Media, Messaging & Marketing Audit Checklist](https://www.jonespr.net/media-messaging-marketing-audit-checklist) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/media-messaging-marketing-audit-checklist#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Do the Math](https://www.jonespr.net/resources-methodology/topic/do-the-math), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand), [Analyze](https://www.jonespr.net/resources-methodology/topic/analyze) ## [PR Pros: Find Your Place in the World of Content Marketing](https://www.jonespr.net/resources-methodology/pr-pros-find-your-place-in-the-world-of-content-marketing) ** Dec 26, 2015 3:20:10 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Video_Cover_Images/Video-PRProsInContentMarketing.jpg) ### [PR Pros: Find Your Place in the World of Content Marketing](https://www.youtube.com/watch?v=lRMc84dsuj0) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/pr-pros-find-your-place-in-the-world-of-content-marketing#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [A New Definition for Marketing Campaign](https://www.jonespr.net/resources-methodology/a-new-definition-for-marketing-campaign) ** Dec 26, 2015 3:13:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Video_Cover_Images/Video-MarketingCampaign.jpg) ### [A New Definition for Marketing Campaign](https://www.youtube.com/watch?v=CV4b6Mi9bHU) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/a-new-definition-for-marketing-campaign#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Creating a Content Strategy: Don't Plan to Fail](https://www.jonespr.net/resources-methodology/creating-a-content-strategy-dont-plan-to-fail) ** Dec 26, 2015 3:05:42 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Video_Cover_Images/Video-CreatingContentStrategy.jpg) ### [Creating a Content Strategy: Don't Plan to Fail](https://www.youtube.com/watch?v=p-w3umMYj20) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/creating-a-content-strategy-dont-plan-to-fail#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Problem/solution paper: Content Creation](https://www.jonespr.net/resources-methodology/problem/solution-paper-content-creation) ** Dec 26, 2015 2:49:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/ProblemSolution-Content.jpg) ### [Problem/solution paper: Content Creation](https://www.jonespr.net/problem-solution-content-creation) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/problem/solution-paper-content-creation#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Problem/solution: Social Media](https://www.jonespr.net/resources-methodology/problem/solution-social-media) ** Dec 26, 2015 1:58:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/ProblemSolution-SocialMedia.jpg) ### [Problem/solution: Social Media](https://www.jonespr.net/problem-solution-social-media) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/problem/solution-social-media#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors) ## [Problem/solution paper: Website Design](https://www.jonespr.net/resources-methodology/problem/solution-paper-website-design) ** Dec 26, 2015 1:51:39 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/ProblemSolution-WebsiteDesign.jpg) ### [Problem/solution paper: Website Design](https://www.jonespr.net/problem-solution-website-upgrades) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/problem/solution-paper-website-design#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Convert to Leads](https://www.jonespr.net/resources-methodology/topic/convert-to-leads) ## [Problem/solution paper: Blog planning/strategy](https://www.jonespr.net/resources-methodology/problem/solution-paper-blog-planning/strategy) ** Dec 26, 2015 1:30:43 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/ProblemSolution-BlogPlanning.jpg) ### [Problem/solution paper: Blog planning/strategy](https://www.jonespr.net/problem-solution-blog-planning) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/problem/solution-paper-blog-planning/strategy#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Content Strategy For the Sales Funnel](https://www.jonespr.net/resources-methodology/content-strategy-for-the-sales-funnel) ** Dec 26, 2015 1:20:13 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/ContentInSalesFunnel.jpg) ### [Content Strategy For the Sales Funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/content-strategy-for-the-sales-funnel#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Introduction to Creating A Companywide Content Marketing Strategy](https://www.jonespr.net/resources-methodology/introduction-to-creating-a-companywide-content-marketing-strategy) ** Dec 26, 2015 1:16:25 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Images/CompanywideContentStrategy.jpg) ### [Introduction to Creating A Companywide Content Marketing Strategy](https://www.jonespr.net/intro-to-creating-companywide-content-strategy) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/introduction-to-creating-a-companywide-content-marketing-strategy#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Blog Calendar Template](https://www.jonespr.net/resources-methodology/blog-calendar-template) ** Dec 25, 2015 11:53:20 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/BlogCalendar.jpg?t=1463406025830) ### [Blog Calendar Template](https://www.jonespr.net/blog-calendar-template) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/blog-calendar-template#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Campaign calendar template](https://www.jonespr.net/resources-methodology/campaign-calendar-template) ** Dec 25, 2015 11:50:30 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/CampaignPlanningCalendar.jpg) ### [Campaign calendar template](https://www.jonespr.net/campaign-planning-calendar-template) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/campaign-calendar-template#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Mapping Content to Your Personas](https://www.jonespr.net/resources-methodology/mapping-content-to-your-personas) ** Dec 25, 2015 11:32:10 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Images/Mapping_Content_to_Your_Personas_and_the_Buyers_Journey_-_CTA.jpg) ### [Mapping Content to Your Personas](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/mapping-content-to-your-personas#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Benefits of Content Creation](https://www.jonespr.net/resources-methodology/benefits-of-content-creation) ** Dec 25, 2015 11:10:03 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/BenefitOfContentCreation-1.jpg) ### [Benefits of Content Creation](https://www.jonespr.net/benefits-of-content-creation-with-jones) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-content-creation#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Solution sheet: Content Creation](https://www.jonespr.net/resources-methodology/solution-sheet-content-creation) ** Dec 25, 2015 11:05:16 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/JonesSolution-ContentCreation.jpg) ### [Solution sheet: Content Creation](https://www.jonespr.net/content-creation-the-jones-solution) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/solution-sheet-content-creation#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Case study: AccuReg](https://www.jonespr.net/resources-methodology/case-study-accureg) ** Dec 25, 2015 10:50:30 PM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Images/RebrandingBestPracticees.jpg) ### [Case study: AccuReg](https://www.jonespr.net/case-study-accureg) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/case-study-accureg#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Case Study: Primaris](https://www.jonespr.net/resources-methodology/case-study-primaris) ** Dec 25, 2015 2:33:35 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/CaseStudy-Primaris.jpg) ### [Case Study: Primaris](https://www.jonespr.net/primaris-case-study) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/case-study-primaris#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Nurture Leads](https://www.jonespr.net/resources-methodology/topic/nurture-leads) ## [Case Study: West](https://www.jonespr.net/resources-methodology/case-study-televox) ** Dec 25, 2015 2:20:36 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/CTAs/CaseStudy-West.jpg) ### [Case Study: West](https://www.jonespr.net/lp-case-study-west) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/case-study-televox#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Position Your Brand](https://www.jonespr.net/resources-methodology/topic/position-your-brand) ## [Benefits of: Website Design](https://www.jonespr.net/resources-methodology/benefits-of-website-design) ** Dec 25, 2015 2:11:12 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/BenefitsOfWebDesign.jpg) ### [Benefits of: Website Design](https://www.jonespr.net/benefits-of-web-design-with-jones) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-website-design#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Convert to Leads](https://www.jonespr.net/resources-methodology/topic/convert-to-leads) ## [Solution sheet: Website Design](https://www.jonespr.net/resources-methodology/solution-sheet-website-design) ** Dec 25, 2015 2:06:58 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/BenefitsOfCampaignPlanning.jpg) ### [Solution sheet: Website Design](https://www.jonespr.net/website-design-the-jones-solution) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/solution-sheet-website-design#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Attract Visitors](https://www.jonespr.net/resources-methodology/topic/attract-visitors), [Convert to Leads](https://www.jonespr.net/resources-methodology/topic/convert-to-leads) ## [Benefits of Campaign planning](https://www.jonespr.net/resources-methodology/benefits-of-campaign-planning) ** Dec 25, 2015 2:01:44 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Images/BenefitsOfCampaignPlanning.jpg) ### [Benefits of Campaign planning](https://www.jonespr.net/benefits-of-campaign-planning-with-jones) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-campaign-planning#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Nurture Leads](https://www.jonespr.net/resources-methodology/topic/nurture-leads) ## [Solution sheet: Campaign planning](https://www.jonespr.net/resources-methodology/solution-sheet-campaign-planning) ** Dec 25, 2015 1:55:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/JonesSolution-CampaignPlanning.jpg) ### [ Solution sheet: Campaign planning](https://www.jonespr.net/campaign-planning-the-jones-solution) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/solution-sheet-campaign-planning#comments-listing) Topics: [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy), [Nurture Leads](https://www.jonespr.net/resources-methodology/topic/nurture-leads) ## [Benefits of: Blogging](https://www.jonespr.net/resources-methodology/benefits-of-blogging) ** Dec 25, 2015 1:49:08 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - [Tweet](https://twitter.com/share) ![](https://www.jonespr.net/hubfs/Resource-Topics/BenefitsOfBlogging.jpg) ### [ Benefits of: Blogging](https://www.jonespr.net/benefits-of-blogging-with-jones) 0 Comments [Click here to read/write comments](https://www.jonespr.net/resources-methodology/benefits-of-blogging#comments-listing) Topics: [Create Valuable Content](https://www.jonespr.net/resources-methodology/topic/create-valuable-content), [Build a Content Strategy](https://www.jonespr.net/resources-methodology/topic/build-a-content-strategy) ## [Solution sheet: Blogging](https://www.jonespr.net/resources-methodology/solution-sheet-blogging) ** Dec 17, 2015 5:28:00 AM **| **BY:** [Kristin Jones](https://www.jonespr.net/resources-methodology/author/kristin-jones) - 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