---
title: Scorecard for Brands & Campaign Names
description: How to choose the best name for your new campaign or brand. Complimentary scorecard to identify 9 primary criteria.
---

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## Scorecard  For Brands & Campaign Names

How to choose the best name       
for your new campaign or brand

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg?width=900&name=banner_image.jpg "Your First 100 Days of Marketing")

  

Choosing the right name is a key part of any rebranding effort or campaign introduction. Your marketing department should take a team approach to the art and science of naming, with specific objectives in mind. Our scorecard helps you identify 9 primary criteria to use in judging proposed names, including: 

 

## Identify 9 Primary Criteria to Use in Judging Proposed Names, Including: 

- Appearance
- Sound
- Differentiation
- And 6 more

## Are you considering the right factors in choosing a new brand name?

           

                ![Scorecard for branding](https://www.jonespr.net/hs-fs/hubfs/CTAs/Scorecard_for_Brands_shadow_left.jpg?width=310&name=Scorecard_for_Brands_shadow_left.jpg "Scorecard for branding")                

                

               

                       

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png?width=40&name=red-arrow.png "Your First 100 Days of Marketing")

                        

# Download your complimentary scorecard to making the naming process easier. Get your copy now.        

                

            

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