Choosing the right name is a key part of any rebranding effort or campaign introduction. Your marketing department should take a team approach to the art and science of naming, with specific objectives in mind. Our scorecard helps you identify 9 primary criteria to use in judging proposed names, including:
Identify 9 Primary Criteria to Use in Judging Proposed Names, Including:
- Appearance
- Sound
- Differentiation
- And 6 more