Choosing the right name is a key part of any rebranding effort or campaign introduction. Your marketing department should take a team approach to the art and science of naming, with specific objectives in mind. Our scorecard helps you identify 9 primary criteria to use in judging proposed names, including: 

Identify 9 Primary Criteria to Use in Judging Proposed Names, Including: 

  • Appearance
  • Sound
  • Differentiation
  • And 6 more

Are you considering the right factors in choosing a new brand name?

                Scorecard for branding                
Your First 100 Days of Marketing

Download your complimentary scorecard to making the naming process easier. Get your copy now.