The best brand positioning finds a way to reinvigorate or change the conversation that an industry has been having with its customers and prospects. In order to do that, you need to first identify what your own company, your competition, and your customers are talking about and what it is you really do.
6 Steps to Developing a Complete Brand:
- Discovery
- Competitive audit
- Data compilation
- Opportunity assessment
- Conception & review
- Brand delivery
