--- title: "The Demographics Of Social Media In 2019: What You Need To Know (infographic)" description: "The Demographics Of Social Media In 2019: What You Need To Know Who is using which social media channels and how that impacts your digital marketing decisions." image: https://www.jonespr.net/hubfs/The%20Demographics%20Of%20Social%20Media%20In%202019_%20What%20You%20Need%20To%20Know%20(infographic).png --- [![SM$SMBIcons-01](https://www.jonespr.net/hs-fs/hubfs/Facebook%20for%20SMBs/Company%20Images/SM$SMBIcons-01.png?width=855&height=855&name=SM$SMBIcons-01.png "SM$SMBIcons-01")](https://www.jonespr.net/)       # SOCIAL MEDIA FOR SMALL BUSINESS ### A blog dedicated to helping small business understand and use social media ## [The Demographics Of Social Media In 2019: What You Need To Know (infographic)](https://www.jonespr.net/sm4smb/the-demographics-of-social-media-in-2019-what-you-need-to-know-infographic) ** Mar 25, 2020 8:00:00 AM **|**BY:** [Scott Muff](https://www.jonespr.net/sm4smb/author/scott-muff) [Facebook ](https://www.facebook.com/JONES.WeAreTheJoneses) [LinkedIn](https://www.linkedin.com/in/scottmuff) [Twitter ](https://twitter.com/scottmjonespr) [Tweet](https://twitter.com/share)   --> ![The Demographics Of Social Media In 2019_ What You Need To Know (infographic)](https://www.jonespr.net/hs-fs/hubfs/The%20Demographics%20Of%20Social%20Media%20In%202019_%20What%20You%20Need%20To%20Know%20(infographic).png?width=550&name=The%20Demographics%20Of%20Social%20Media%20In%202019_%20What%20You%20Need%20To%20Know%20(infographic).png) Who will you find on social media? The short answer is almost everyone! But where you will find different demographics of people — meaning different target markets — varies by age, education level, career and gender. YouTube and Facebook dominate overall, but Instagram is quickly overtaking those “older” channels among the younger crowd, especially among 18-24 year olds, according to 2019 statistics from [Pew Research](https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/). What does this mean for your business’s marketing decisions? First, it should mean that social media is absolutely a part of your strategy, regardless of who your target market is. Even B2B businesses should be looking to social media as a way of increasing awareness, developing thought leadership, and using content to drive website traffic and lead capture — especially on LinkedIn. And if you are in B2C, it means determining who your target audiences are and tailoring your approach to make the most impact. That most likely means developing a presence on multiple channels, as each has unique things to offer. Instagram gets your business in front of a younger audience, but Facebook has the ability to link followers back to your website. A combination of both will build a brand image and drive business when you commit to a steady stream of quality content, monitoring and engagement. See how original organic content — not just ads — drove new business for a Missouri medical spa in our Case Study: [Serenity Medical Spa & Organic Facebook Content](https://www.jonespr.net/lp-facebook-organic-content-case-study). ![JONES-infographic-2109-social-media-use-01](https://www.jonespr.net/hs-fs/hubfs/JONES-infographic-2109-social-media-use-01.png?width=1043&name=JONES-infographic-2109-social-media-use-01.png)     Topics: [Social Media](https://www.jonespr.net/sm4smb/topic/social-media) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0ce8b278-c1fd-4b70-8916-9000ddfb60bd.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0ce8b278-c1fd-4b70-8916-9000ddfb60bd) 0 Comments Search this site on Google Search Google ### Keeping up with Kristin ![KristinBW4.30.15](https://www.jonespr.net/hs-fs/hubfs/Images/KristinBW4.30.15.png?width=74&name=KristinBW4.30.15.png)I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  [Meet Kristin](https://www.jonespr.net/kristin-jones) ### Subscribe to the Social Media for Small Business Blog   [![Social Media for Small Business Med Spa Case Study](https://no-cache.hubspot.com/cta/default/402746/fef11d31-127b-42e2-9006-cfcc98664043.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/fef11d31-127b-42e2-9006-cfcc98664043) ### Popular Topics - [Social Media (16)](https://www.jonespr.net/sm4smb/tag/social-media) - [Planning (1)](https://www.jonespr.net/sm4smb/tag/planning) [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. 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