With ever-changing technology putting consumers in the driver's seat to decide what kinds of information they want to receive, traditional marketing approaches are losing their effectiveness. Many businesses are already embracing a style of marketing that focuses on providing information that brings the customers to you: inbound marketing.
Inbound marketing is focused on giving customers the information they want, when and where they want to receive it. As a result, they are seeing results like this:
In the first 7 months of inbound marketing:
- 85% of companies increase their website traffic
- 84% of companies increase their leads
- 50% of companies increase sales