It is important when planning your overall content strategy to consider all of your various customer personas and all stages of the buying cycle.

The content that appeals to a marketing manager looking for ideas to extend their reach will not be as useful for a CFO making a final decision on what service provider or product to choose.                    

Use our worksheet to outline:

  • Blog post ideas
  • Content offers
  • Keywords
  • ...and more!

Map your content offers to match your personas & their buyers' journey

                mapping content to your personas                
worksheet mapping content to your personas

Download the worksheet to map out the info each persona is seeking at each stage.  Get your copy now.