Take on Website SEO Improvements One Page (Title) at a Time

Optimizing your website for search isn’t just a one-time task. As search engine algorithms and your target audiences change, you need to consider going back through your website page by page to ensure you are optimizing it for the keywords and phrases your potential customers are most likely searching.

This may be especially important if your website was originally designed quickly or without attention to the same target markets you are focused on today.

Our On-Page SEO Planning Template takes you through nearly a dozen different points on each page where you should be using your targeted keywords.

Don’t overlook the most obvious: page title and page description. (Click to Tweet)

How often have you visited a website where the page title, which appears at the top of the browser window and is shown in search engine results listings, simply says “HOME”? No business name, no keywords, just “HOME”.

That isn’t helping their SERP rankings, and it isn’t reminding website visitors, who frequently bounce from one site to the next in search of answers, whose site they are visiting.

Our advice: Make sure each page title on your website includes important keywords that visitors may search or want to remember, including your business name, your primary product or service, and other specific terms. This St. Louis financial firm is a great example: Financial Services | Axius Financial | St. Louis Financial Services.

Download our template here to plan and record your website SEO finetuning efforts, page by page.