HOW WE CREATE
ENVIABLE BRANDS

Our process takes you from where you are to where you want to be.

You want marketing that drives conversions.

You want to convert web visitors into leads, leads into customers,
and customers into brand ambassadors.



To get there, every part of your brand must work together to
communicate the right message in the right way.

The Problem

One of the biggest marketing challenges brands face is
creating a seamless buyer’s experience that turns leads into loyal customers.

Sound Familiar?

More than 5000 marketers ranked their top marketing struggles.
Predictably, many are linked to lead generation and the buyer’s journey. 

A FEW OF THE TOP 10

  • #2

    Producing
    high-quality
    leads

  • #7

    Building deep
    customer
    relationships

  • #8

    Creating a
    personalized
    cross-channel
    experience

  • #9

    Integration of
    marketing
    tools/systems
Source: Salesforce, 2015 State of Marketing Report

It isn't easy to attract leads, build relationships, and create a personalized customer
experience. It is even harder to do those things when your PR, marketing, sales and
  other divisions work independently of each other.

What is the solution?

To get the results you want, you need marketing integration.
You need everything from your brand platform, to content strategy,
to nurturing, to customer engagement to be in sync.

 

Jones can get you there.

Our 13‐point methodology aligns your marketing efforts. Here’s how we do it:
JONES 13‐point methodology aligns marketing efforts

Our process starts with strategic planning.

Getting where you want to go requires having an end result in mind and a plan to get there. Jones gives you both. We identify your goals and design a complete integrated marketing plan to help you meet them.
JONES 13‐point methodology aligns marketing efforts

Do the math- JONES

Do The Math

We start with the destination in  mind and calculate the amount of revenue, new customers and website traffic marketing needs to generate.

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Position Your Brand- JONES

Position Your Brand

Jones brands to inspire and connect with your audience. We give you messaging that  transforms the conversation, articulates a vision and links to a larger purpose.

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Build A Content Strategy- JONES

Build  A Content Strategy

We develop a complex plan for delivering different types of  content to audiences with varying needs and interests.

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Next we connect you with customers.

Jones develops content and uses it to attract and engage leads. And, we equip sales to convert leads into customers.
Connect with your customers- JONES

Create Valuable Content- JONES

Create Valuable Content

All content is not equal. We give you engaging, search optimized, usable and shareable content that is tailored to your  buyer personas.

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Attract Visitors- JONES

Attract Visitors

We use a mix of owned content, earned media, paid media and social media promotion to reach your audiences and attract them to your brand.

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Convert to leads- JONES

Convert To Leads

Through segmented calls to action and dynamic landing pages we convert website visitors into leads.

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Nurture Leads- JONES

Nurture Leads

We nurture leads and guide them through the buying cycle with content matched to their interests and lifecycle stage.

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qualify leads - JONES

Qualify Leads

Before sending a lead to sales we verify budget, needs, influence level and timeline to ensure sales messaging matches the buyer’s needs.

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Enable sales - JONES

Enable Sales

We provide sales with tools for success including lead intelligence, messaging, product materials, pricing guides, competitive comparisons and more.

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And we find ways to keep growing your success.

We constantly analyze your program and look for ways to improve. We create programs that grow customer relationships, deliver further value and increase your success.
Find ways to grow success - JONES

Analyze Marketing - JONES

Analyze

As a HubSpot partner Jones uses technology and know-how to effectively evaluate your marketing metrics. We also harness the power of Wallop! to monitor and measure earned media results.

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Incentivize loyalty - JONES

Incentivize Loyalty

We get more out of your existing relationships by offering reward incentives to brand ambassadors, developing beta customer programs and strategically asking for referrals.

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Engage and retain customers - JONES

Engage & Retain Customers

We design processes and materials that make your products and services easy to find, purchase and use. Then we work to keep customers engaged and happy.

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Upsell and cross-sell - JONES

Upsell & Cross-Sell

Finally, Jones provides messaging and training on how to upsell and cross-sell customers.

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Put Jones’ integrated methodology to work for you
and get the results you want.

Join JONES
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We’ll take you from where you are to where you want to be.

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Refer a Friend

Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card.

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