Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
HubSpot answers some of those questions on the company’s inbound marketing statistics round-up here, or check below for the numbers and business blogging benchmarks. A few of them may surprise you.
Of course, volume alone isn’t enough. Your blog posts still need to offer quality and value to readers in order to attract readers, inspire sharing and send the reader signals that impact SEO to bring even more traffic through organic search.
Find 10 business blogging mistakes — and what you should do instead — in our Business Blogging: Do This, Not That ebook, and then get started on those 400 posts.