When inbound marketers turn to email, their most important goal is increasing engagement — using emails to bring contacts and leads back to their website — followed closely by increasing customer acquisition.
One key factor in both is personalization, making the contact feel that he or she is known and specific needs are being addressed.
Ascend2 outlined the most effective tactics for personalization in this report, as we’ve shown below.
Make sure your email marketing efforts are following a few key rules for effective personalization and the greatest possible reach. We’ve outlined 10 of them in Email for Inbound: Do This, Not That.