An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two?
Breadnbeyond.com created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.
Creating the video, however, is only part of the process. It is just as important to consider how you will use it, in order to maximize the return on your investment of time and resources creating the video. Download our Marketing Video Planning Template to sketch out the basics of what each video you create is meant to achieve and how you will use it to complement the rest of your inbound marketing strategy.