This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.
This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.
Of course, marketers quickly adapted to use it as a way of targeting organic content to reach users across all different social media channels that have adopted it. Today, hashtags are used, in varying strategies, across Twitter, Facebook, Instagram, YouTube, Pinterest and more.
We’ve published a detailed how-to guide to hashtags for business marketing on the blog previously, but here are seven basic guidelines to get you started if you’re new to using them in B2B marketing (or at all).
Hashtags should be a part of your social media strategy, whether you are marketing B2C or B2B products or services. Consider them carefully, use them intentionally, and target them to the audiences and topics most relevant to your brand.
Used well, hashtags can help your organic social media content target those users most interested in your product or services. Learn how one JONES client used organic content—not paid advertising—to increase their social media reach by 12 times its previous level in a single month of consistent posting. Download the case study today.
If you are looking for more than a few tips and need a partner to develop and implement a complete content marketing strategy that includes more than just social media, schedule a time for a no-obligation consultation and let’s chat.