If a Clutch survey of small businesses is correct, within the next year more than 85 percent of businesses with 500 or fewer employees will be using social media. It seems to me like a reasonable prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons.
Facebook, which reaches the broadest demographics (see other stats from the same survey here), dominates.
A slight majority (52 percent) of those who use social media post something at least once day, with images, offers, reviews and videos topping the list of what is posted, along with blog posts and research/data.
It will be interesting to see how these stats change in the next year. What will you post on social media, and how often? Where do you find your content?
Take a critical look at how you are currently using Facebook for your small business or healthcare practice with our downloadable score. You can get it here: Rate Your Facebook Page Scorecard. Identify what you are doing well and what needs improvement to make the most of your social media efforts.