Whether you spent hours one day gathering up all the essential information and images to create your business or brand’s Facebook page, or slowly pieced it together bit by bit as you developed a strategy and routine, if it has been in place for more than a year, chances are its time to do a review.
Consumers expect websites to be current — 1 in 4 say they should be updated every month (see more here) — which means the expectations for social media accounts are even higher.
If your cover image is a photo of your building covered in snow, but it’s now July, it’s time to update. If you list key employees, but have experienced turnover lately, it’s time to update. And, of course, you need to be sure that any changes in hours, contact information, key products and services, or website links are updated ASAP to keep your followers, customers and prospects up to date.
If you aren’t sure what needs changed, consider asking a friend or colleague to visit your Facebook page and poke into all the nooks and crannies — it’s the small details that are most easily overlooked.
This 10-point checklist of Facebook’s basic elements is a great place to start.