The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time?
Landing pages literally serve as the location your prospect "lands" on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. This means that landing pages need to be optimized for every stage of the marketing funnel.
In this 74-page ebook, you'll learn how to:
- Optimize every element of your landing page
- A/B test your landing pages
- Get your landing pages shared online
- Tie your landing pages to lead nurturing
- Close the loop with landing page analytics