--- title: Build Your Blog Library For More Traffic, Leads (infographic) description: "Build A Business Blog That Drives Traffic & Leads How committing to publishing frequently and for the long-term builds inbound marketing leads." image: https://www.jonespr.net/hubfs/Build%20Your%20Blog%20Library%20For%20More%20Traffic%2c%20Leads%20(infographic)%20(1).jpg --- [![](https://www.jonespr.net/hubfs/Build%20Your%20Blog%20Library%20For%20More%20Traffic%2c%20Leads%20(infographic)%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/build-your-blog-library-for-more-traffic-leads-infographic) # Build Your Blog Library For More Traffic, Leads (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Build Your Blog Library For More Traffic, Leads (infographic) (1)](https://www.jonespr.net/hs-fs/hubfs/Build%20Your%20Blog%20Library%20For%20More%20Traffic%2c%20Leads%20(infographic)%20(1).jpg?width=2550&name=Build%20Your%20Blog%20Library%20For%20More%20Traffic%2c%20Leads%20(infographic)%20(1).jpg) Business blogging is a long-term commitment, if you are dedicated to making it a part of your marketing strategy. And it is essential for inbound marketing, as it is a key way of building search rankings and linking website visitors to lead conversion opportunities.  Our own Inbound Accelerator is proof that building an audience doesn’t happen overnight. We’ve been publishing regularly (5 days a week, mostly) since May 2015. In the first two years, readership grew slowly. But now that we have a solid library of content, including [compounding posts that continue to draw readers months and years after publication](https://www.jonespr.net/inboundaccelerator/business-blogging-the-power-of-compounding-posts), our total monthly blog views are more double what they were a year ago. As for leads? We have added more than three times as many new contacts so far in 2018 as in the same period a year ago. That is the power of committing to business blogging and inbound marketing for the long haul, and create nearly 1,000 posts providing quality content for your readers. *([Here is how we recognized our 500th post.](https://www.jonespr.net/inboundaccelerator/happy-500-a-dozen-inbound-marketing-tips-to-celebrate-infographic))* Are you ready to commit to building your website traffic and online lead generation through business blogging? We’ve put together the tools you need to get started. Download our [Business Blogging Toolkit](https://www.jonespr.net/business-blog-tool-kit) for a calendar template, writing templates for 5 different blog post formats, and a checklist for optimizing each post for search. ![JONESBlog-Nov2-2018-Graphic.Leads.Blog-41 copy](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-Nov2-2018-Graphic.Leads.Blog-41%20copy.jpg?width=2023&name=JONESBlog-Nov2-2018-Graphic.Leads.Blog-41%20copy.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Add More Content to Build Traffic, Leads](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20539%20Traffic.jpg?width=352&name=Blog%20539%20Traffic.jpg) ](https://www.jonespr.net/eight-arms-blog/add-more-content-to-build-traffic-leads) ### [Add More Content to Build Traffic, Leads](https://www.jonespr.net/eight-arms-blog/add-more-content-to-build-traffic-leads) [![](https://www.jonespr.net/hs-fs/file-2436805458-jpg/Blog_Images/Graphic.Jan.30.2015.Pages.Website_low_res-20.jpg?width=352&name=Graphic.Jan.30.2015.Pages.Website_low_res-20.jpg) ](https://www.jonespr.net/eight-arms-blog/want-more-web-traffic-add-more-pages-to-your-site) ### [Want More Web Traffic? Add More Pages To Your Site](https://www.jonespr.net/eight-arms-blog/want-more-web-traffic-add-more-pages-to-your-site) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/2024%20Images/JPR-BlogHeaderImages2023-116.png?width=352&name=JPR-BlogHeaderImages2023-116.png) ](https://www.jonespr.net/eight-arms-blog/qa-how-jones-and-west-use-contributed-articles-in-marketing-campaigns) ### [Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns](https://www.jonespr.net/eight-arms-blog/qa-how-jones-and-west-use-contributed-articles-in-marketing-campaigns) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2018-11-02T13:00:09.486Z", "datePublished" : "2018-11-02T13:00:00.000Z", "headline" : "Build Your Blog Library For More Traffic, Leads (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Build%20Your%20Blog%20Library%20For%20More%20Traffic%2c%20Leads%20(infographic)%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/build-your-blog-library-for-more-traffic-leads-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```