Business blogging is a long-term commitment, if you are dedicated to making it a part of your marketing strategy. And it is essential for inbound marketing, as it is a key way of building search rankings and linking website visitors to lead conversion opportunities.
Our own Inbound Accelerator is proof that building an audience doesn’t happen overnight. We’ve been publishing regularly (5 days a week, mostly) since May 2015. In the first two years, readership grew slowly. But now that we have a solid library of content, including compounding posts that continue to draw readers months and years after publication, our total monthly blog views are more double what they were a year ago.
As for leads? We have added more than three times as many new contacts so far in 2018 as in the same period a year ago.
That is the power of committing to business blogging and inbound marketing for the long haul, and create nearly 1,000 posts providing quality content for your readers. (Here is how we recognized our 500th post.)
Are you ready to commit to building your website traffic and online lead generation through business blogging? We’ve put together the tools you need to get started. Download our Business Blogging Toolkit for a calendar template, writing templates for 5 different blog post formats, and a checklist for optimizing each post for search.