--- title: How Well Are You Managing Your Online Reputation? description: "Online Reputation Management 101: What It Is, Why It Matters & How To Handle It Online reviews and social media interactions are key influencers in consumer decision making. How you manage and respond to both positive and negative feedback can make or break your online reputation." image: https://www.jonespr.net/hubfs/How%20Well%20Are%20You%20Managing%20Your%20Online%20Reputation_.jpg --- [![](https://www.jonespr.net/hubfs/How%20Well%20Are%20You%20Managing%20Your%20Online%20Reputation_.jpg) ](https://www.jonespr.net/eight-arms-blog/how-well-are-you-managing-your-online-reputation) # How Well Are You Managing Your Online Reputation? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How Well Are You Managing Your Online Reputation_](https://www.jonespr.net/hs-fs/hubfs/How%20Well%20Are%20You%20Managing%20Your%20Online%20Reputation_.jpg?width=2550&name=How%20Well%20Are%20You%20Managing%20Your%20Online%20Reputation_.jpg) No matter how large or how small your business is, your online reputation matters. It isn’t enough to simply create a website or a couple of social media accounts and post periodically (though you should be doing those things). You need to actively analyze and manage what is said about your business on multiple platforms.   Reviews posted on social media and on sites such as TripAdvisor, Google, Yelp and others are key influencers of consumers’ decisions, as are your own responses to both reviews and public communication from customers about your business. [MDG Advertising](https://www.mdgadvertising.com/marketing-insights/infographics/online-reputation-management-infographic/) outlines some of the basics of what online reputation management is, why it is important, and how to set up your own process for staying on top of it in this infographic.   Which platforms do you consistently monitor for reviews? Do you have a specific person tasked with managing online reputation communication, or a specific time set aside each day or week for monitoring feedback, responding to reviews and addressing spam? ![a96767d45108ea035a955c8663e4e730](https://www.jonespr.net/hs-fs/hubfs/a96767d45108ea035a955c8663e4e730.jpg?width=1043&name=a96767d45108ea035a955c8663e4e730.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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