--- title: "Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)" description: Get your marketing skills in line with what employers are looking for. image: https://www.jonespr.net/hubfs/Blog_Images/JPR_Marketing_Skills_Infographic_blog_header.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JPR_Marketing_Skills_Infographic_blog_header.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-skills-mismatch-what-recruiters-want-vs.-what-job-seekers-have-infographic) # Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JPR_Marketing_Skills_Infographic_blog_header.jpg?width=1042&name=JPR_Marketing_Skills_Infographic_blog_header.jpg "Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)") As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates. Take a look at these findings from [Vennage](https://venngage.com/blog/marketing-skills-2016/) to see what skill you may want to consider developing if you are hunting for a new job. What was a hot commodity 10 years ago—social media marketing expertise—is now something everyone in the field is expected to be familiar with. It’s a baseline skill, not a differentiating advantage. But if you know your way around data, you have the upper hand. While nearly half of all marketing job listings are seeking someone experienced in [analysis](https://www.jonespr.net/resources-topic/topic/analyze), only 3 percent of marketers have the skills needed. ![Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JPR_Marketing_Skills_Infographic.jpg?width=550&name=JPR_Marketing_Skills_Infographic.jpg "Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)") If you are thinking about some outside courses to add to your resume, it looks like brushing up on Excel, Google Analytics, SQL or even marketing automation systems like [HubSpot](https://www.jonespr.net/certified-partner) could give you the advantage. Content marketing and [content creation skills](https://www.jonespr.net/resources-methodology/topic/create-valuable-content)—blogging, graphic design, etc.—are also high demand areas right now. Do you have what it takes to land that next marketing job? Once you get it, make the best first impression possible with the tips in [Your First 100 Days in Your New Marketing Job](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/your-first-100-days). Download the free ebook while you’re still job hunting, and you’ll be sure to hit the ground running. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![What’s Changing Marketing Today? marketing infographic](https://www.jonespr.net/hs-fs/hubfs/Blog%20Dec%2015%202017.jpg?width=352&name=Blog%20Dec%2015%202017.jpg) ](https://www.jonespr.net/eight-arms-blog/whats-changing-marketing-today-marketing-infographic) ### [What’s Changing Marketing Today? 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-02-17T14:00:00.000Z", "headline" : "Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JPR_Marketing_Skills_Infographic_blog_header.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/marketing-skills-mismatch-what-recruiters-want-vs.-what-job-seekers-have-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```