Marketing Technology: Functional or Frustrating? (Infographic)

Marketing technology solutions are supposed to make life easier for marketers and sales reps by automating processes, congregating information, and offering up data for analysis to improve.

So why do half of all marketers list marketing technology as their greatest frustration?

Research by LeadSpace points the finger at too many different technology solutions that aren’t integrated. A mismatched grouping of, on average, 16 different marketing technologies, leaves marketers feeling overwhelmed and frustrated.

What is the solution?

One could be to consolidate technologies and find integrated solutions, such as those offered by HubSpot, which combines content management (blogging, website and social media) with automated lead nurturing and a CRM system, on a single dashboard. But even with a solution such as HubSpot, there is a learning curve involved in getting up to speed, and it often makes sense to bring in help to get inbound marketing off the ground.

Our slideshow—Why We Need An Agency Partner—can help you present the C-suite with the benefits of bringing in a HubSpot-certified agency to maximize the ROI of your marketing technology investment.