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When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 |BY: Kristin Jones

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It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

In fact, according to Wyzowl, 75 percent of consumers say one key detail has at some point discouraged them from buying a product.

That detail? The voiceover.

The lesson here for marketers is to be as conscientious about choosing how the message in your marketing video is delivered, and by whom, as you are about writing the message itself.

What other details do your video production partner or team flesh out early in the planning stages? Consider messaging, length, tone, branding and how the video will  be used within your overall marketing strategy. Download our Video Planning and Promotion Template for a ready-to-use format to guide your video strategy development.


marketing video infographic

Topics: Content, Strategy, Video Marketing, Video

Video Planning Template

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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