Welcome to Marcom Mode, where marketing leaders thrive! Join us for insightful conversations with industry experts, actionable strategies, and real-life examples. Discover how to drive growth, overcome resource constraints, and achieve your marketing goals.
Featured Companies on Marcom Mode
Alan Tam
CMO | Multiple Healthcare Companies
Marketing priorities, challenges, and best practices
Episode 01
Episode 1: Marketing priorities, challenges, and best practices with a CMO Alan Tam at Actium Health
Unlock the secrets to marketing success in the dynamic health tech industry with Kristen Jones and special guest Alan Tam from Actium Health. Our insightful conversation reveals the underestimated power of non-clinical professionals in driving patient engagement and demonstrates how marketing can evolve from a cost center to a robust revenue generator. Discover how prioritizing budgets and syncing marketing efforts with the sales cycle can lead to sustainable business growth, and learn why a strong and collaborative relationship between sales and marketing teams is not a luxury, but a necessity for success.
Episode 2: How to Take Control of your Marketing Career
During times of high stress and burnout, marketers are taking time to evaluate their career paths. What are the possible paths marketers can pursue and how can you determine which path is right for you? What does it take to get a VP of marketing or CMO position?
Sarah Lambert, a marketing executive who has served as a marketing leader for a variety of B2B tech companies including Oracle, Buckzy Payments and Symphony Talent, answers these questions and more while discussing how to take control of your marketing career.
Kristin serves as the strategic advisor of the agency, which she co-founded with her husband, Scott Muff, back in 2004. Over the years, this full-service agency has evolved into a reputable firm with a diverse portfolio of technology clients in industries such as healthcare, financial services, SaaS, telecom, public safety, education, and life sciences.
With a knack for conceiving and executing PR and marketing campaigns, Kristin has worked with renowned brands worldwide, crafting strategies and content that not only drive revenue but also bring numerous B2B and B2C companies and products to market, resulting in significant revenue growth.
Driven by her passion for helping clients unlock the full potential of integrated strategies to boost sales and revenue, Kristin focuses on building brand reputations that yield long-lasting results well beyond individual campaigns.
Insights From Our Recent Guests
Alan Tam Actium
You know, one of the key things that I always talk about, whether I'm advising companies or interviewing or whatnot, marketing is a marathon. It's not a sprint, Right? I can make little impact on the current quarter. But if you're talking about building a pipeline for next year. Hell yeah, that's what we're here for.
Alan Tam Actium
You know, one of the key things that I always talk about, whether I'm advising companies or interviewing or whatnot, marketing is a marathon. It's not a sprint, Right? I can make little impact on the current quarter. But if you're talking about building a pipeline for next year. Hell yeah, that's what we're here for.
Alan Tam Actium
You know, one of the key things that I always talk about, whether I'm advising companies or interviewing or whatnot, marketing is a marathon. It's not a sprint, Right? I can make little impact on the current quarter. But if you're talking about building a pipeline for next year. Hell yeah, that's what we're here for.
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