Applying Earned, Owned & Paid Concepts to Social Media

Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own.

Earned social media is where your brand gains trust, from recommendations by customers and influencers.

Owned social media provides control over the message.

Paid social media puts your message in front of those you are trying to reach.

But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. Tracx explains the phenomenon in this inforgraphic. 

Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content.

Earned social media is where your brand gains trust, from recommendations by customers and influencers.

Owned social media provides control over the message.

Paid social media puts your message in front of those you are trying to reach.

But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. Tracx explains the phenomenon in this inforgraphic. 

Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content.