INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

Applying Earned, Owned & Paid Concepts to Social Media

August 30,2017 |BY: Kristin Jones

Applying Earned, Owned & Paid Concepts to Social Media

Social media success is a fickle thing. And no one aspect can yield the results you are seeking on its own.

Earned social media is where your brand gains trust, from recommendations by customers and influencers.

Owned social media provides control over the message.

Paid social media puts your message in front of those you are trying to reach.

But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. Tracx explains the phenomenon in this inforgraphic. 

Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content.

Earned social media is where your brand gains trust, from recommendations by customers and influencers.

Owned social media provides control over the message.

Paid social media puts your message in front of those you are trying to reach.

But the ultimate amplification of your marketing message comes from the social trifecta, when all three types of media meet. Tracx explains the phenomenon in this inforgraphic. 

Applying Earned, Owned & Paid Concepts to Social Media

Combine the power of earned social media with promotion of paid and research to gauge and improve your owned content.

Topics: Social Media, Strategy

Problem/Solution: Social Media
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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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