If you are a regular reader of this blog, you know that just two days ago I said to take a big-picture approach when presenting marketing metrics to the executive suite. But that doesn’t mean to ignore the metrics that give you insight into the performance of specific tools and tactics in your marketing mix.
Curata takes a close look at the many metrics you can use to refine your content marketing strategy, from considering how long content creation takes to what types of content drive the most traffic and leads. Closed loop marketing and marketing automation software such as HubSpot provide a wealth of information that you can use to improve your content marketing ROI by focusing on the topics, tools and tactics that provide the greatest leads and sales.
Of course, just having those metrics at your fingertips isn’t always enough.
You may need an objective eye to help you ferret out just what the statistics mean. If you are currently using HubSpot, you should have access at your fingertips to nearly every metric mentioned in this list of 29. Are you using them?
If not, it’s time to talk to someone who has the expertise in HubSpot, analytics, and using those analytics to craft content marketing strategies. Schedule a complementary consultation to learn more about how a JONES inbound marketing specialist, certified in HubSpot and inbound marketing, can help you decipher the numbers and put them to work for great ROI of your content marketing efforts.